Wal Mart :: essays research papers

Identify and value the marketing strategies that Wal-Mart pursued to maintain its growth and marketing leadership topographic point? What factors should a firm consider in the development of its marketing strategy. In my analysis of the article, the marketing strategies employed by Wal-Mart areI. Cost leadWal-Mart commits to deliver quality products with the lowest price. Wal-Marts prices are up to 15% cheaper than other stores. Wal-Marts store managers are given authority to get down prices based on the local competition. Wal-Mart stores are built in the outskirts of prodigious cities and communities with the warehouse appearance that giving them the competition advantages in low leasing and sustainment be.From my evaluation, the cost-leadership strategy helps Wal-Mart to fulfill the market niche of costumers looking for quality goods at a bargain price. This was the market-penetration and market-development strategy that helped the company penetrates and expands in its targe t market. Wal-Mart is approximately protected from industry competitors by its cost advantages. If the rivalry within the industry competes on price, Wal-Mart is withstanding better then other companies because of its lower overhead costs and advanced inventory system. II. Differentiations and Operation Effectiveness.Apart from the cost leadership, Wal-Marts philosophies of honesty in the workplace, customer service, warmer feeling store and its core competencies in unique product inventory systems helped Wal-Mart gains a quality leadership that set Wal-Mart in the competitive advantage against its competitors. From my analysis, the danger still exists for Wal-Mart is the competition groundwork easily imitate Wal-Marts method. This is already apparent with Target and Kmart build late stores resembling the supercenter format and emulating Wal-Mart ways by introducing people greeters, upgrading interior, developing new logos and signage, and introduce new inventory response sys tem. In lay out to fight this threat, Wal-Mart needs to exploit its bargaining power over its suppliers and chap the benefits on to its customers in the form of quality brand name items obtainable at lower than competitive prices.