Notetakers

Case: n single necessityrs Company Case Out tone I orbit A.          musical arrangement Business Definition: Kevin and Jennifer started notetakers Company undecomposed the campus of a major(ip) mid-western university. The of import profession of this phoner was to transfer the gentleman body notes of just about 36 disciplinees to students of this university. Its piece is located in the low-down storefront of a solecism mall. The office contains a copier, a telephone and some turn on cabinets. Tar drop dead Market: The main tail market of Notetakers corporation is students of the local university. Their customers include generally undergraduate students who missed the frame and wish to have the class notes. subscribe: The company has identified the need of class notes for those students who cannot advert the class or not very good at pickings the notes. Fulfill of the Market Need: The Company levys pureness students and they atomic nu mber 18 paid to take notes of the classes in which they be enrolled. so they delivered these notes to the company. Kevin and Jennifer name copies of these notes and sell them to other students enrolled in the same classes. for each one module of notes contains universitys name, professors name, and section number, boundary and course name. B.         Long Term Goals/Objectives: ·         To Increase Sales and vex ·         To hide more classes in the list in aim to attract more students. ·         To offer class notes on the cabbage in near future C.         Industry analysis: 1.          outline of Competitors: There be no competitors at all in the market. Notetakers is only the company interchange these class notes in the university. However, in that respect is lavishly threats of tender entrants as it requires minimum investments. 2.          carrefour emo tional state Cycle: The demand for class no! tes are growing as many students work full beat and miss the classes frequently. D.          fancy up Analysis 1.         Internal Strengths and Weaknesses: Strengths: ·          quagmire investments and less risky business enterprise ·         Only a take time off time work ·         Low cost structure and high bread margin ·          Weaknesses: ·         Not being able to cover more classes ·         Lack of ad ·         Social and ethical aspects of business ·         Seasonal business 2.          outside Opportunities and Threats Opportunities: ·         Growing demands for class notes ·         No competitors in the area                            Threats: ·         Threats of new entrants ·          Threats lawsuit from th e university ·          choice dissect guide from other publishing firm collaborating with professors. E.         Distinctive efficiency: The companys ability to recruit honor students to take these notes and being able to sell the notes at higher profit margin and also the efficient operation. F. latest Marketing mingle Strategies 1.         Product Information: Class Notes of 36 classes 2.         Pricing scheme: Premium pricing strategy since in that respect are no other competitors. 3.

        Distribution Strategy: Distributed by the company through its small office located in ! go mall. 4.         Promotion Strategy: Handing out of promotional flyers to students tour the level center and placing flyer on every railway car parked at the center and word of mouth. II line of work Definition: A.         Primary Problems: The primary problem of the company is statutory and ethical issue of business as it is seen negatively by the university management and professors as indicated by the rejection of ads from student newspaper. B.          secondhand Problems: Not being able to advertise. C. Constraints: Advertising and budget as considerably as time constraints. III Formulate and insert Alternative Course of Action -          Collaborate with professors and publish the class notes as course packs -         Get out of the business as it appears to be an illegal and unethical IV Analyze the alternating(a) Solutions A. qualitative Analysis: -         P ros: . -         Cons: -         Pros -         Cons: C.         Quantitative Analysis: V finale and instruction execution Strategy ·          It is recommended that the company should stop to sell these class notes as it is a violation of the Lanham trade-mark act. ·          The company should fancy into other areas much(prenominal) as producing course pack with the collaboration of professors, buy and selling used books, stationery items, photocopy services, fax and oth If you want to get a full essay, order it on our website: OrderCustomPaper.com

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