America Favorite Car Brand

An automobile is a wheeled motor vehicle employ for transporting passengers, which also carries its testify engine or motor. Most definitions of the term coif that automobiles be designed to run primarily on roads, to have seating room for one to eight people, to typically have four wheels, and to be constructed generally for the transport of people rather than goods. Basically, automobiles stand a very meaning(a) side in this society.A survey conducted from February 10th to February 13th, 2013 by queryers at Lab42 frame that of 500 American car buyers, the Toyota car brand occupies the premier(prenominal) position in terms of brand loyalty with consumers. Consumers are loyal first to the Toyota brand than to any other car brand. According to this survey the fleck and third positions are occupied by Chevrolet and Honda respectively. The survey focused on the fuel economy, driver ease, dependability, and second hade value.Toyota Motor Company will be the most loyalty-induc ing brand in the United States. Besides Toyota and Honda, there are few more company were participate in this survey such(prenominal) as Ford, Nissan, Mazda, and others. When Americans think of repeat car buying they seek bulge Toyota. Toyota Americas favorite car brand is also covering of mind when making new car purchases. The Toyota brand has commonly been know to be excellent in the following seven areas safety, performance, value, design, environmental amity and technology.Descriptive research is very common in business and other aspects of smell and most of the marketing research we have heard about or participated in can be categorized as descriptive research (Brown, 2012, p. 33). Basically, this purpose of this survey is to know what customers prefer and why. References Brown, T. J. , & Suter, T. (2012). MR. Ohio Mason. Epstein, Z. (2013). Trouble brew for Apple Survey says half of IPhone users in China want to own Galaxy S4. Retrieved from http//bgr. com/2013/04/15/i phone-galaxy-s4-survey-china-439099/