Business planing Assignment Example | Topics and Well Written Essays - 1500 words - 1

Business planing - Assignment Example Our products will be of high quality and our services will be exceptional (Tuver, 2009). Zaet mobile home accessory and gift shop aim at creating a personalized home environment. Our services and products will be located in the City of San Diego as we look forward to extending it to the other parts of the state (CANN, 2012). Our stores will be in various part of the city, and we shall have a twenty-four hours customer service in place. The city of San Diego will be our target market. As per the population study that was conducted in the year 2014, the city’s population was estimated at 3,368,650 people with 58.9% being white, 45.1 % non-Hispanic, 6.7 % black and African-American. 28.8% Latino whereas the Asian population was represented by 15.9 %. The San Diego’s urban area has a total population of 3,095,313 making it the third largest city in the state of California (Simons, 2011). The high population will provide a ready market for our products. Our business will target more middle-class and upper-class consumers who focus beyond the national gift chain stores as well as home accessory for that expression of style and individual personality. I believe that our unique products, quality, and unparallel customer service, as well as values, will complement the experience of our clients. Through our online services, we expect to target more and more customers in the city as well as other parts of Calif ornia. The firm expects to register comfortable total revenue at the end of the first year, Followed by the development of marketing plans in the second year as well as creation of E-commerce and extension of our business to other parts of the city by the end of the third year (Sarr, 2009). The 2013 census report indicated that there was an increase in the number of household. San Diego has over a million families according to the survey that was conducted in the year 2013. The city has recorded a poverty level of below ten percent as well as median