Organisational Creativity Essay Example | Topics and Well Written Essays - 2000 words

Organisational Creativity - Essay ExampleThe whim box is a creativity proficiency use to explore sweet ideas as well as options. The idea box technique works by nudging the thinker to enhance creative thinking and come up with apposite solutions. I choose the idea box techniques because I have used it in the past. Additionally, the technique enables maven to play with different ideas as well as possibilities before coming up with a solution. This ensures that the root of the problem is identified and the most appropriate solution applied. Additionally, brainstorming makes this method appealing, since it does not include any predetermined approaches. Therefore, it makes it possible to switch with the problem conclusively without making assumptions. This paper focuses on the use of idea box creative technique in enhancing business feat. The paper will make use of a personal experience to drag the procedure followed while developing and use an idea box to come up with a solution. Additionally, the benefits and shortcomings of using the idea box will be identified. Overview of the Idea Box Technique The Idea box is a morphological analysis technique that was invented by Fritz Zwicky. The technique enables a person to examine all the relationships in comprised in multidimensional problems. Additionally, the idea box helps in generation of ideas. By using the idea box, one generates multiple ideas, which can be combined in different bureaus to produce different creations. Having rough(prenominal) combinations increases the chances of obtaining a workable combination. Designing and Using the Idea Box for Creative Thinking My fellow Alex owns a burnt umber retail shop, which has three hot chocolate outlets. When he initially opened the business, the number of customers grew rapidly since thither were no coffee retail shops in the neighborhood. The business activities include roasting of coffee beans, sale of coffee beverages and other soft drinks, as well as sale of snacks. After operating his business for some time, another retailer opened a coffee shop a few meters from one of my brothers outlets. This was a threat to Alexs business since some of the clients started switching to the untestedly opened coffee retail shop. I was one of Alex employees and he sought my assistance in developing a way to prevent the loss of customers. Additionally, he wanted a solution that would enable his business attract new customers. We thus decided to use the idea box to come up with possible ways of attracting new customers and retaining the existing ones. To develop the idea box we followed a number of steps. To generate the idea box, you have to nominate your objectives. The next step is to identify the parameters of the problem. After identifying the different parameters, one makes a list of variations. This is followed by feature the different variations and examining the different outcomes (Desaeyere, n.d.). We analyzed the problem and wrot e it as the caption of the idea box. The idea was to improve performance of the retail business to retain the existing and attract new customers. We realized that there were quite a number of factors that we hindering maximum performance in the retail business. We thus identified the different areas that need to be analyzed. The areas identified were those that determined the performance of a retail business. After analyzing the problem, we came up with four parameters and